Wednesday, 12 July 2017

How do directors use media language in performance in videos?




Joyriding - frnkiero andthe cellabration

Within this video, the camera is steady though out the entire video which emphasises stability. There is a range of shots ranging from high angles to low angles, close ups to wide shots, from perspective shots (from the bands view) to onlooker shots (from the audiences view). The video has two main colours- white and red, with hints of black on some instruments and ties of the band's outfits. The white is all encompassing and has connotations of Heaven, the red comes into the video when the pace of the music picks up and becomes a lot faster - it comes in with spurts and gradually gets more and more intense as the music goes on in the use of blood, and the representation of Hell. The sound uses the performance to create a more intense atmosphere. The sound becomes more aggressive as the video does simultaneously.
There is a large amount of close ups within the video which intensifies the difference between the black and white mise en scene throughout. The close ups are often of a face of of instrument movement which puts more emphasis on the performance aspect - promoting the band's live performance and inducing marketing within their performance video.
The use of using slow motion just as the live performance ends shows how intense the song and video was, allowing the audience to sit back and think about what they just watched. The shots at the end of the video of the band just standing, breathing heavy after a performance shows the enthusiasm and effort that goes into the live performance aspect of their band.
The shot of Frank smiling at the end shows how although the video is intense (and scary to some) the music is really enjoyable and helps people with the message "yea it's cool, I'll be okay" giving the audience something to believe in and smile with.



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