Analysing music videos using Andrew Goodwin’s theory.

Analysing music videos using Andrew Goodwin’s theory.

MIKA  - Grace Kelly
Genre: Pop
This video does demonstrate genre characteristics as there is dance due to the pop genre. The lyrics have a weak relationship to the narrative in the video (the visuals), this is because the lyrics to not correspond to what we see in the video. There is, however, a strong relationship with the music and the visuals because as the song gets more intense, there is more people present in the video and the video becomes more intense at the 'party' that happens within the video.
There is a lot of close ups of the singer which is a demand from the record label to create a visual style and so the audience will remember what the artist looks like for marketing purposes - for example if someone saw a t-shirt with Mika's face on it with not writing, they would know who it is just from the videos. There is no notion of looking or voyeuristic treatment of the female body. There is, however, intertextual reference with spoken words from the film "Country Girl", for which Grace Kelly won an Academy Award in 1954, also with the intertextual references of Freddie Mercury from the band Queen.



McFly - Love Is On The Radio
Genre: Pop Rock
The video demonstrates genre characteristics as there is dance due there being dance for the 'pop' aspect, and a lot of performance for the 'rock' aspect mixed together to create the genre. There is a strong relationship between the visuals and the lyrics, for example, the waving when the lyrics say 'hello', as well as having parts of the video translated into sign language, and hand hearts when mentioning heart beats and love. There is also a strong relationship with the music and the visuals as when the song gets slower, the video goes into slow motion.
There are a lot of closeups of the band which is a means from the record label so that the audience can see memorable people within the videos and on the band's merchandise. There is a minor notion of looking when people in the video look directly into the camera, but nothing else such as mirrors, cameras or screens. There is no voyeuristic treatment of the female body. There is a minor intertextual reference as they have a Michael Jackson impersonator within the video.

Andy Black - We Don't Have To Dance
Genre: Rock
This video demonstrates genre characteristics as there is performance as well as narrative. There is a strong relationship between the lyrics and the visuals as the lyrics say 'how don't you drown in a rainstorm' as the visual changes to rain as well as the mention of the sun going down, and the video taking place at night. As well as the link of lyrics about hell and fire which is on camera. There is a strong relationship to the music and the visuals as when the song slows down, the edit is slower, and when the song speeds up and gets more intense, the edit becomes faster.
There is a lot of close ups of Andy which is a means from the record label as so that he is recognisable on merchandise and for live performances and gigs. There is not a notion of looking except for when Andy looks directly into the camera. There is not voyeuristic treatment of the female body, however the females in the video are there as props and nothing more. There is an intertextual reference of the Steve Miller Band which are a rock band from San Francisco who formed in 1966.



Bad English - When I See You Smile
Genre: Power Ballad
The music video demonstrates clear genre characteristics of performance with other snippets of video placed in between. There is small link between lyrics and visuals as there is clips of people smiling when the lyrics get to the chorus. There is a definite link between the music and the visuals as the song is quite slow, and the video has slow edits with some shots in slow motion that match the tone of the song.
There are close ups of John Waite (singer) and the band in general which is a demand of the record label to sell the live performance aspect of the band so that the audience will know what to expect of a concert'gig from the band. There is no reference to the notion of looking or voyeuristic treatment of the female body. There is no intertextual reference.